For sunglasses store owners, securing reliable wholesale deals proves essential for profitability. Unlike direct-to-consumer brands, retailers rely on favorable wholesale terms to acquire inventory they then mark up for revenue. Within the eyewear sector, sourcing discounted sunglasses especially makes sense given enormous market demand. Evaluating all advantages explains why retailers love wholesale sunglasses deals.
Higher Markup Rates Apply
Unlike most fashion categories, both designer and non-lux sunglasses attract significantly higher retail markups by retailers. Where apparel nets 100-125% price increases, quality sunglasses often support 150-250% multipliers from wholesale acquisition to tag prices.
This means retailers selling a $10 pair of wayfarer sunglasses sourced from wholesale supplies can reasonably price to customers at $25, according to those at Olympic Eyewear. That 2.5x markup retains strong value. Such pricing flexibility allows stores to run periodic sales while earning ongoing margins that fuel their business.
Seasonality Offsets Risk
Another advantage to retailers investing in wholesale sunglasses includes offsetting seasonality risk. Unlike apparel tied to collections lasting weeks, quality sunglasses inventory stays relevant across multiple years allowing constant sales. Classic styles like aviators or lenses matching wardrobe colors remain in demand through new seasons.
This equates to year-round selling capability with longer purchasing cycles. Once stores turn over initial seasonal orders, subsequent annual buys simply fill in proven best sellers. Lower risk of outdated stock sitting in storage makes sunglasses a safer bet.
Lower Inventory Costs
Tying into slower style shifts, wholesale sunglasses prove more margin-friendly given lower carrying cost risks. With less concern on leftover merchandise losing relevance before selling through, retailers can confidently buy-in higher volumes per style knowing investment gets recouped over time.
Lower markdown requirements prevent profit losses. This allows for better cash flow management rather than tying up working capital in stagnant merchandise. Profitability increases with higher inventory turnover rates and reduced aging within a product category.
Accessibility Draws Traffic
As a value-driven product category compared to higher-priced fashion apparel, sunglasses work to draw daily customer traffic into stores thanks to lower barriers to purchase. With retail prices rarely exceeding $100 for non-designer options, sunglasses present more affordable discretionary buys attracting walk-in shoppers.
The easy access drives store visits and recurring sales, especially during warmer months. Retailers can then cross-sell associated goods like protective cases, lens wipes, or chains. Furthermore, getting buyers in store exposes them to other product offerings translating into higher transactions overall.
Merchandizing Flexibility
Spurring further opportunity, fashion-forward wholesale sunglasses allow for flexible merchandizing as fun statement pieces enhancing outfit ensembles. Playing into runway looks and seasonal color stories through cohesive displays enables creative pairing suggestions.
Retailers optimize floor sets by coordinating eyewear into colorful stories complementing adjacent apparel and accessories. This engages customers through smart cross merchandizing that sunglasses readily lend themselves to thanks to their forward styling. The mix also refreshes stores through regularly updated looks.
Impulse Purchase Appeal
Finally, selling into consumers’ perceptions of sunglasses as an affordable self-gift drives incremental sales off impulse desires. Shoppers drawn into stores for other reasons often gravitate towards sunglasses displays as an unplanned treat for themselves justifying lower spending.
This self-purchase behavior happens year-round as new styles appear or seasons change. With the right persuasive placement and savvy merchandizing, retailers convert added bonus sales beyond initial intents through catering to shopper whims. Sunglasses’ lower cost taps straight into that impulse.
Conclusion
Given all the advantages above from higher markups to lower risks and carrying costs plus traffic, versatility and impulse advantages, wholesale sunglasses deliver on many retail performance fronts. The category over indexes on benefits making discounted wholesale deals extremely attractive to maximize profits.
